Tencent mobile gaming strategy released linkage bigger ecological chainUpdated: March 26, 2016 Views: 11
The annual UP2016 Tencent interactive entertainment annual conference on March 25 has just ended, heavy news again thrown --3 morning of May 26, Tencent mutual entertainment gaming strategy conference held at the National Stadium, deputy Hall, publisher Tencent's mobile gaming strategy - deepening of the most user needs and experience, based on the integration of a variety of mobile sports games, to create the most complete mobile event system, the most professional gaming star training plan, the largest investment in content production out of touch interaction within and outside the platform maximum range of users, the implementation of content, distribution channels, including various industrial chain of boutique.
Tencent Interactive Entertainment Marketing, general manager of Miss Gao Li, Assistant General Manager Mr. Tencent interactive entertainment universe games unit that develops and Tencent interactive entertainment market added Mr. Zhang Yi, director attended the press conference, and with the presence of a number of industry partners and the gaming industry celebrity together, discuss together to create a virtuous specification mobile gaming industry ecosystem, promote mobile gaming business bigger and stronger.
[Booming mobile gaming grasp the opportunity to multi-line layout]
Since 2003, electronic games were included in the first 99 official sports, China gaming has gone through 12 years, Tencent's most popular with users of eSports League game << >> After five years of operation, it has been formed large-scale gaming system. with the constant changes since the outbreak of hand tour players demand more competitive mobile gaming more and more players love.
From the second half of 2015, Tencent games at the idea of quality strategy, focusing on the layout of the FPS and TPS category and MOBA games category. In most users welcomed the four categories of competitive games, Tencent mobile games MOBA / FPS / Racing category's market share exceeded 80% in the category of MOBA has emerged explosion models like this product >> << king of glory, << >> << universal assault through the fire in the FPS category >> shootout king has remained very good user base. in such a basis, Tencent now has the largest mobile gaming users, and the overall size of the mobile gaming users 86%.
On the other hand, Tencent games for mobile gaming design thinking also benefited from previously accumulated end travel experience eSports Past eSports precipitated experience tells us competitive, ornamental and fairness is to do gaming three key factors. Competitive and end tour different is that mobile gaming players in fragmented time, participation in athletics mobile games anytime, so game design, deepen the same screen war and strategy enhancements Shuangkuaigan confrontation, at the same time through the perspective of the game, and team mode to tournament rules allow optimization of online and offline events more ornamental, and the entire athletics process, focusing the greatest degree of equilibrium values ensure fairness.
In this context, Tencent's mobile gaming strategy is to deepen the most user needs and experience, based on the integration of a variety of mobile sports games, to create the most complete mobile event system, the most professional gaming star training plan, the largest investment in content output, touch interaction inside and outside the platform maximum range of users, the implementation of content, distribution channels, including various industrial chain of boutique.
[Clear strategic goals to boost multi-dimensional mobile gaming development]
Conference, general manager of Tencent Interactive Entertainment Marketing Ms. Gao Li, respectively, from the 'event', 'content' and 'person' the three different dimensions for the gaming industry partners and practitioners present a detailed description of the mobile Tencent Details gaming strategy and operational objectives -
Tencent will integrate its 10 models of competitive mobile games, covering six categories of athletics TGA Grand Prix as a link to the mobile gaming system in addition to the game within the game to meet the daily needs of users outside the PK, TGA will also rely on social platforms - such as hand Q, a wide range of events WeChat online game system, game system and the promotion of joint professional media campaigns, etc. may be included. from March to June events held within the cycle, the line has a monthly large-scale integrated events held every weekend and let the players be able to watch live through exciting online events the whole 2016, the online and offline events held within the program will run up to the next 612 games.
While Tencent will also implement a wide range of mobile gaming game content production, and include the various forms of the game, the game-related TV programs on demand, etc., through the Ministry of thousands of quality programs, as well as the total duration of the year over a million hours online broadcast linkage major social networking platform to touch the maximum range of users.
In addition, Tencent will hatch mobile gaming star culture as a starting point, try to explore a replicable star-making mode, launch and nurture heritage experience gaming talents as the goal of 'TGA Star' mentor program. Freesia, smile, white shark, Li Zhen other four gaming celebrity as 'TGA Star' mentor program, at the press conference also expressed his respect to this scheme are better vision.
[TGA connecting the six major industrial chain to build a mobile gaming big ecological]
Assistant General Manager Mr. interactive entertainment universe games unit that develops and Tencent interactive entertainment market added Mr. Zhang Yi, director of speech which, Tencent gaming strategy around mobile user to TGA for the connector to create a mobile gaming ecological Tencent It has also been significant horizon.
In traditional gaming area for many many years of practical experience and has accumulated relevant technical means and the talent pool TGA platform, as a 'connector' linked gaming products, distribution channels, event execution, broker / Pub, content production and cross six mobile gaming industry, such as film and television industry chain cooperation by TGA mobile game Grand Prix series events, connecting the advantages of mobile games, gaming clubs and linkage of each brokerage firm, yielding high-quality game-related content, with channels the advantage of covering the widest range of users and gamers, and further promote the value of the whole industry chain to enhance and explore more opportunities for cross-border cooperation and industrial development.
In the current mobile gaming development started, Tencent hope to explore with various aspects of the partners work together to build industry standards in quality strategy proposed on the basis of Tencent games to TGA as connectors, six major industrial chain linkage link to the game to build boutique gaming platform, so that every aspect of the industry chain chemical reaction to form a standardized mobile gaming win big ecology.
Tencent game competitive platform (Tencent Games Arena, referred TGA, Tencent game one of its four sub-brands. Floor covering events organized (TGA Grand Prix, Grand Prix containing TGA mobile gaming, live platform, gaming star culture, gaming content output Tencent Games tournament Rights management and many other businesses. 97973 Hand Travel Network's Disclaimer: 97973 hand travel network posted this article for more information to pass, does not mean agree with their views or confirm the description.
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