Hu seventy-eight pull: Apple introduced PPC what is good or bad?

Updated: April 20, 2016  Views: 265

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According to foreign media reports, Apple is currently working on the AppStore mechanism reform, which is an important new mechanism to developers through the Apple official paid way to make your game more easily seen by the user. If this mechanism really was introduced, Apple can brush the hands of the company from the list AppStore snatch back a portion of their own interests.

There are countless applications on the AppStore, a large part of the game

In fact, not only Apple, as the old rivals AppStore, GooglePlay already introduced similar PPC systems, such as Taobao train or domestic popular recently criticized Baidu PPC is a veteran, and PPC also created each year for these companies billions in revenue.

The news came out, the most intense reaction is naturally independent game production team, now AppStore brush list recessive 'PPC' This has allowed indie greatly harmed. In a lot of capital, niche independent game itself, if not quality perfect to get Apple's recommendation has been basically impossible to brush list army rampant AppStore game charts to get a better position. the number of independent game developers fear is that once the official introduction of Apple's bid ranking system, even the original Some can be assigned to an independent gaming recommended position will be bought by advertisers. but there are also optimistic independent game developers said, according to Apple has always been independent of the degree of support the game point of view, they are far more likely in a new bid By ranking system leaving more space for the independent game, which is a good thing.

Network transmission of a brush list price

For the funded party game publishers and game developers, they are naturally very pleased to see Apple began to make official AppStore become more commercialized compared to risking offline after being found to give the money to Apple brush list, or directly purchase Apple's advertising is naturally more mature and safe practice. and after the players understand the situation more and more Apple leaderboard standings brush, brush list to bring benefits also continued to decline.

We look back to proceed with the reform of Apple, reform is nothing like the thing. In the case around the world AppStore charts are different degrees of brush list dominated company, Apple not only the loss but also the interests of the loss of credibility of most of the players in the game hurt by brush standings after first want to blame the company after Apple rather than the brush list company. the official introduction of the PPC system, Apple in addition to the obvious benefits to recover, but also to participate auction game manual screening.


In no way of knowing more about Apple PPC detailed mechanism of the case, we have done more analysis is speculative, but it is foreseeable that, in the reform of Apple, in addition to brush list outside the company, other parties are not really a bad thing. of course, it's all built on Apple's bid ranking system is similar to Google and not Baidu.

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Traditional Chinese: 胡七八扯:蘋果引入競價排名 究竟是好是壞?